It’s such an amazing time to be alive where people can learn almost ANYTHING online! Though this vertical varies the most client to client with successful flows, price points and media strategies, the importance of the creative element has been the secret to our success without exception.
Scaling with Sustainablilty
AFPA had a great start on creatives when we came in to work with them. They had dozens of testimonial videos and other content to work with. Our value became evident in two ways: 1. Understanding what types of videos, content & messaging were converting best, especially when looking over longer periods of time. 2. Incorporating this back into the daily strategy with routine creative refreshes that would allow the business to scale.
Successfully completing both, we were able to 6X their budgets while remaining above profitability goals.
Knowing the Saturation Curve
When first working with Enriched Academy, the goal was to understand what types of messaging & creatives were converting best, then gravitate towards that. But we learned over a 90-day period that the creative cadence of saturation was too fast to learn on a granular level. We increased creative production to support a 3X per day optimization schedule, launching and relaunching new creatives.
This allowed the account to scale over 8X in budgets over a 7-month period, with profit margins increasing 2.5X.
Retirement Researcher has become a trusted source of information and education for do-it-yourselfers in the retirement investment community. With harsh restrictions from the SEC on what can be said legally, it was a difficult challenge for them to develop compelling ad copy.
We took the approach of visually interesting videos with movement (not necessarily related to retirement income planning), and coupled this with interest building questions and numbered lists like, “The top 3 things you might be overlooking.”
The result was an 86% drop in CPL on average.