Performance Advertising

Paid media is most powerful when fully and seamlessly integrated with the overall business itself. As a boutique agency, Rubato is able to customize our approach with our clients to achieve this. We bring thought, expertise, ideas and passion to each of our clients’ accounts. We specialize in performance advertising, driving revenue and profit for our clients, not just clicks or interest. We focus on Facebooks Ads Platform, Google Ads Platform and Tik Tok.

Google Ads

Google Ads Platform has evolved over the years to now include multiple products that work together from a data perspective and a user experience perspective. Based on our clients’ business & performance goals, we pick the products that make most sense to work with, and build out a mature funnel.

Google Ads

Search / Shopping

Most of our clients utilize Google Search & Shopping to capture current demand, no brainers. We utilize manual bidding in conjunction with auto-bidding to maintain Reach while driving performance. Our account structure for Ad Groups and Keywords allow each Keyword to mirror the headline of each ad which increases CTR and Quality Scores.

YouTube

YouTube now functions as both direct response and top of funnel traffic depending on the setup. We develop strategies for this channel to work directly with both FB|IG content and Search traffic patterns base on each clients’ individual goals. We see YouTube as a huge opportunity that is largely untapped at the moment compared to FB|IG for creating demand.

DSA / Discovery / Display

DSA, Discovery Ads and Display ads also all play roles in the setup. DSA or Dynamic Search Ads, allows Google to bid on keywords that might not be included if they are highly relevant to the content on our clients’ pages. Discovery Ads are a type of Display ads that are new to Google. Discovery Ads have potential to play a role top of funnel or bottom of funnel depending on the product and conversion rate.

What's Included

✓ Account Strategy
✓ Funnel Structure Setup
✓ Audience Targeting & Testing
✓ Keyword Research, Targeting & Testing
✓ Search Term Analysis
✓ Account Strategy
✓ Negative Keyword List Building
✓ Ad Copy customization per
keyword groups
✓ Ad Copy testing
✓ Daily Account Optimization
✓ Weekly Customizable Reports
✓ Creative Post Production
✓ Messaging

✓ Account Strategy
✓ Funnel Structure Setup
✓ Audience Targeting & Testing
✓ Keyword Research, Targeting & Testing

✓ Search Term Analysis
✓ Account Strategy
✓ Negative Keyword List Building
✓ Ad Copy customization per
keyword groups

✓ Ad Copy testing
✓ Daily Account Optimization
✓ Weekly Customizable Reports
✓ Creative Post Production
✓ Messaging

Facebook Ads

Facebook Ads

Facebook Ads Platform is a powerhouse for performance and growth when harnessed properly. The algorithm is the most advanced in the business, well beyond that of Google. Because it works so quickly, we are able to very actively and rapidly manage our clients’ spend in the auction, testing and optimizing with a high degree of spend efficiency.

Structure

Though not sexy, account structure is the single most powerful element of a paid Facebook account for performance. With the proper structure, campaigns will work with the algorithm and use the account data to the maximum potential with a desired level of control over ad copy/creative placement in relation to the user funnel.

Creative

Rubato started our creative department for Facebook Ads because in order to drive performance for our clients, we needed more creative variety than our clients were able to provide. In order to get the most reach, it’s necessary to run a lot of different looks & feels creatively within core audiences.

Targeting

Facebook accelerates or throttles ad reach based on how users are responding to your ads, how fast your landing page loads, what your bounce rate is, what your conversion rate is, and even post purchase surveys. Therefore, targeting is much more holistic than just choosing who… it’s about working with each element to gain as much access as possible to core audiences.

What's Included

✓ Account Strategy
✓ Funnel Structure Setup
✓ Audience Targeting & Testing
✓ Creative Layering Per Funnel Stage
✓ Rapid Creative & Messaging Testing
✓ Daily Account Optimization
✓ Weekly Customizable Reports
✓ Creative Post Production
✓ Messaging

✓ Account Strategy
✓ Funnel Structure Setup
✓ Audience Targeting & Testing
✓ Creative Layering Per Funnel Stage

✓ Rapid Creative & Messaging Testing
✓ Daily Account Optimization
✓ Weekly Customizable Reports
✓ Creative Post Production

✓ Messaging

Tik Tok Ads

Tik Tok Ads is a brand new product that we are very excited to be actively exploring for our clients. It performs similarly to early Facebook which requires heavy testing to find pockets of success. We have already seen a couple of videos go viral!

Tik Tok Ads

What's Included

✓ Account Strategy
✓ Audience Targeting & Testing
✓ Creative & Messaging Testing
✓ Daily Account Optimization
✓ Weekly Customizable Reports
✓ Creative Post Production
✓ Messaging

✓ Account Strategy
✓ Audience Targeting & Testing
✓ Creative & Messaging Testing
✓ Daily Account Optimization

✓ Weekly Customizable Reports
✓ Creative Post Production
✓ Messaging