Rubato Knowledge

We have noticed there is a gap between all the information out there about how to run paid media and the confidence level that small business owners have on exactly when and how to optimize their ads. Rubato Knowledge is here to close that gap and give you real, transparent, and up to date digital marketing strategies, so you feel confident about growing your business through paid marketing.

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Episode 17: How to Run & Structure Facebook Creatives

We’ve been talking a lot about how to construct the perfect creative, but we wanted to take a moment to talk about how to actually run your creatives to get the most power out of them.

Episode 16: How to Increase Your Volume of Facebook Creatives

It’s no secret, you need a variety of creatives to test well with the Facebook algorithm, but how do you do that? We’re going to lie, it’s tough. But creatives are powerful, so we can’t ignore them.

Episode 15: Optimizing Facebook for eCommerce post iOS 14.6 Updates

Believe it or not, the media world is still facing data optimization issues with iOS 14.6. *sigh. We know. Despite all of the confusion, loss of data, and frustration that comes with it, we still have hope. 

Episode 14: ABO vs. CBO for Facebook Ads? Which Should I Use?

What is ABO? What is CBO? And which one should you use for your campaigns?

Episode 13: Setting Up & Choosing Google Audiences

Do you know how to set up your Google Audiences for maximum conversion? We are covering the two ways you can set them up and the best types of audiences for you.

Episode 12: How Rubato Learns Digital Marketing

There will always be new pieces of information you just can’t seem to get to, but there are some key ways you can stay on top of it.